About us
Wholesale Logistix was founded in regional New South Wales with a clear focus — delivering quality rural products backed by reliable regional logistics.
Based in Tamworth, the business began in the early 2000s to meet the growing need for regional warehousing and distribution as rural retail expanded across the region. By 2007, Wholesale Logistix had established a 1,000-pallet facility in Taminda, Tamworth’s key industrial hub, supporting some of Australia’s most recognised rural brands.
From this foundation, the company began developing its own range of practical, cost-effective feed products designed specifically for Australian farms.
The first product — Wayback Dog Food — quickly gained popularity as a dependable feed for both working dogs and family companions. As demand grew, the product range expanded to include Calm Ride horse feed, along with a wider portfolio supporting livestock across the farm.
Today, Wholesale Logistix proudly produces and distributes a growing range of trademarked brands including Wayback, Calm Ride, Complete Ride, Bettalay, Scratch N Lay and Maintain, trusted by rural retailers and producers across Australia.
With strong regional roots and a commitment to quality, the business continues to support Australian agriculture through reliable logistics and practical feed solutions for everyday farm life.